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Writer's pictureSikaret Sittisawassakul

Chapter 5: Typography

Typography is always one of the design elements that I have an interest on. The power of using typography is incredible since it can convey your works in many different perspective. Chapter 5 is a reminder of me to re call how important Typography is. It's interesting that in this chapter, it reminds me that body text should be readable. I sometimes get overwhelmed to choose which typefaces should I use in my work, and forget that the most important thing is that choosing the typefaces that suit to each work not to choose the fancy nor sophisticated ones. It's also interesting when it mentions about the different feeling between Serif and Sans serif typefaces. Serif fonts provide the feeling of stable, classy, luxurious. We can see this kind of typeface in luxury brands like Gucci, Hermes, Louis Vuitton etc. On the other hand, Sans serif fonts give the feeling of modernity, trendy, informal. Sans serif typefaces can be founded in brands like Nike, Adidas, Microsoft etc.





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